Management Essay Example | Topics and Well Written Essays - 2500 words - 10

Management - Essay Example This research paper analysis the changes that have occurred in the Norse Skag Company from the perspective of organizational design, on the basis of the nine parameters that have been identified by Graetz et al (2002). The organizational changes in Norse Skag are divided into those that deal with structural realignments or changes, changes to the internal processes which include the acquisition of new IT technologies and the introduction of improved HR policies, as well as the boundaries changes that have taken place, whereby the company has outsourced/sold off some of its subsidiary activities in order to focus more effectively on its target area of newsprint production. In an intensely competitive global economy, these changes have been helping the Company to continue to retain a competitive advantage in the global marketplace. The Norse Skag Company started off as a local company producing newsprint in the Norweigan area, however it has now diversified into 15 countries in 5 continents. While it was originally a producer of a variety of forest products, it has now streamlined its operations so that 95% of its revenue is accrued from the production of paper on a global scale (www.report.huginonline.com). During this process of transformation, the Company has undergone several changes, wherein old and established practices have needed to be revamped in order to give way to new ideas and practices. In response to the financial pressures that have been created by globalization, the Company has undergone a transformation in organizational design. In his article on building new organizations, Senge (1990) points out that in an increasingly dynamic, interdependent and unpredictable world, it is vital that an organization is a learning organization if it is to survive and maintain a competitive advantage. A learning organization is one where two kinds of learning take place – generative learning which is about creating, as well as adaptive