Friday, November 29, 2019
Analysis of Sonnet 116 N Essay Example
Analysis of Sonnet 116 N Essay Analysis of sonnet 116 by william shakespeare and sonnet 29 bu edna st vincent millay Let me not to the marriage of true mindsLet me not declare any reasons why two Admit impediments. Love is not loveTrue-minded people should not be married. Love is not love Which alters when it alteration finds,Which changes when it finds a change in circumstances, Or bends with the remover to remove:Or bends from its firm stand even when a lover is unfaithful: O no! it is an ever-fixed markOh no! it is a lighthouse That looks on tempests and is never shaken;That sees storms but it never shaken; It is the star to every wandering bark,Love is the guiding north star to every lost ship, Whose worths unknown, although his height be taken. Whose value cannot be calculated, although its altitude can be measured. Loves not Times fool, though rosy lips and cheeksLove is not at the mercy of Time, though physical beauty Within his bending sickles compass come:Comes within the compass of his sickle. Love alters not with his brief hours and weeks,Love does not alter with hours and weeks, But bears it out even to the edge of doom. We will write a custom essay sample on Analysis of Sonnet 116 N specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis of Sonnet 116 N specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis of Sonnet 116 N specifically for you FOR ONLY $16.38 $13.9/page Hire Writer But, rather, it endures until the last day of life. If this be error and upon me proved,If I am proved wrong about these thoughts on love I never writ, nor no man ever loved. Then I recant all that I have written, and no man has ever [truly] loved. Sonnet 116 is about love in its most ideal form. It is praising the glories of lovers who have come to each other freely, and enter into a relationship based on trust and understanding. The first four lines reveal the poets pleasure in love that is constant and strong, and will not alter when it alteration finds. The following lines proclaim that true love is indeed an ever-fixd mark which will survive any crisis. In lines 7-8, the poet claims that we may be able to measure love to some degree, but this does not mean we fully understand it. Loves actual worth cannot be known ââ¬â it remains a mystery. The remaining lines of the third quatrain (9-12), reaffirm the perfect nature of love that is unshakeable throughout time and remains so evn to the edge of doom, or death. In ââ¬Å"Pity Me Not,â⬠Millay uses the cyclical forces of nature as a metaphor for her version of the cycle of love, a version that concludes a anââ¬â¢s love for a woman always ends. Her comparison, however, becomes paradoxical as she moves from the rational mind to the emotional heart. The first stanza begins immediately with her rational comparisons of nature to love. In the first two lines she looks at the sunset and one is reminded of the warmth love brings to life. A warmth that naturally fades as love dies. Next, she moves to beauty and the aging process. Unfortunately as women get older, American society often considers their beauty lost just as flowers wither as winter approaches. Millay seems to assume that men cannot love if the woman has no beauty left. The waning of the moonâ⬠can easily refer to the loss of romance and passion, since moonlight is often considered a sensuous setting. Finally, ââ¬Å"the ebbing of the tid eâ⬠washes away any remnants of the romance. Passionââ¬â¢s tide will only go lower and lower from this point. Millay finishes the octave directly tying love to nature. Up to this point, love has not been explicitly addressed. Finally, she gets to the thrust of the poem, ââ¬Å"Nor that a manââ¬â¢s desire is hushed so soon, and you no longer look on love with me. â⬠It is clear in this octave that Millay looks at the passing of love, the end of menââ¬â¢s desire, as a natural part of life. She seems resigned to it. She accepts it and declares, ââ¬Å"Pity me notâ⬠the loss of these precious things, for there is nothing else which could happen. With the tone of the octave, she clearly does not sound so much as a ââ¬Å"tormented loverâ⬠as she does someone who has become completely jaded to love altogether. The torment is long finished. As is common in many sonnets, the sestet introduces a new tone, a new twist to the narrative. In line 9, she tells us directly that she indeed has gone through these stages of love enough to become resigned to the inevitable: ââ¬Å"This love I have known always: love is no more. It is with line 10 that the tone of the poem twists to something totally conflicting with the octave. Lines 10-12 all compare the ending of love to natural events that are clearly not cyclical or expected at all. Passages such as ââ¬Å"the wide blossom which the wind assailsâ⬠or ââ¬Å"the great tide that treads the shifting shore strewing fresh wreckage gathered in the galesâ⬠reveal that she is not at all calm over the ending of love. The imagery throughout this section is violent. It is as if she is the wide blossom assailed; that the shifting shore is her foundation, her emotions being eroded; that the wind is now no longer a natural, common wind but a gale! Probably the most effective word that demonstrates these bad feelings is ââ¬Å"wreckage. â⬠The term is the only man-made noun in the entire poem, a term that is not natural at all. The vision of boats being mangled and ripped in a storm quickly comes to mind. She clearly seems to see herself as the ââ¬Å"fresh wreckageâ⬠in the midst of a grand emotional storm. A question now arises in the readerââ¬â¢s mind at the conclusion of line 12. If the ending of love is rational and expected, why have this outburst of torture and torment? The couplet holds the answer. As typical in so many sonnets, the couplet ends with a surprise and a tying together of all the elements of the poem above it. In the octave Millay asks her readers not to pity her the ending of love, as it is simply a natural occurrence in her spoiled view. In the couplet she gets to the point of her real pain. ââ¬Å"Pity me that the heart is slow to learn what the swift mind beholds at every turn. â⬠Now she is clearly asking for sympathy. She knows that love will end. She watches it happen time and time again around her, but she laments that she still feels pain in her heart. She feels she is smarter than that but still she succumbs to her emotions. Pity her her broken heart. Period. Thus, the octave is a representation of her mind, her rationalizing assumption that relationships cannot naturally work. The sestetââ¬â¢s quatrain represents the pain, the emotional violence that still emerges despite all of her rationalizations. That revelation is the paradox. The ending of love is not cyclically expected as is the sunset or the waning of the moon ââ¬â at least not in her heart where it matters the most. Pity Me Notâ⬠was written in 1923, a period characterized by poets consistently examining their psyches. Edna St. Vincent Millay continued this study of her ââ¬Å"worthlessnessâ⬠throughout most of this time. Before 1923, she indeed lived through an amount of pain and sadness. That year, however, was not a time to be glum or depress ed, for 1923 was clearly one of the most joyous, important years in her life. It was the year she married a rather wealthy man, finally finding love while freeing herself from financial responsibilities, allowing her to devote all of her time to her art. It was the year she first became published in Europe, to a resounding success. It was also the year she won the Pulitzer Prize for poetryââ¬âonly the second of its kind awarded (Atkins 93-147). No, 1923 was known as an exceptionally happy time for Millay, in her career and in romantic pursuits. Thus, the final paradox to be found in ââ¬Å"Pity Me Notâ⬠is that she could, and did, find the love she thought sheââ¬â¢d never find. The marraige lasted, disproving her theory that relationships naturally die.
Monday, November 25, 2019
5 Animals That Inspire Canine Connotations
5 Animals That Inspire Canine Connotations 5 Animals That Inspire Canine Connotations 5 Animals That Inspire Canine Connotations By Mark Nichol The characteristics of canids have long been applied to characterize humans, as this discussion of words and expressions based on the names of various canine species demonstrates. 1. Coyote A slang term for a person who guides illegal immigrants into the United States (usually from Mexico), rather than a term based on behavior, coyote nevertheless suggests at best a person who profits from the desperation of others and at worst cheats or misleads his or her clients or endangers their lives. 2. Dog Dog is an insult comparing a person to the animal in terms of its worst characteristics, such as laziness or groveling, though it may also indicate (perhaps grudging) admiration, as in the statement ââ¬Å"You lucky dog.â⬠To go to the dogs is to decline in health or condition; to hot-dog is to show off. Somebody who puts on the dog affects stylishness or sophistication. Dogged describes stubborn determination, but dog-eat-dog behavior is treacherous behavior, suggesting the members of a pack of dogs turning on each other. Hound, a term for a particular class of dog bred for hunting, is sometimes used to label an unpleasant person, although the term may also apply to someone who doggedly pursues something, as in chowhound for a person avid about eating. 3. Fox Foxy enjoyed a brief heyday as an adjective to describe sexual attractiveness, but it has had a much longer tradition in the sense of ââ¬Å"cunning, crafty.â⬠To say that someone is crazy like a fox, meanwhile, means that the person is craftily feigning insanity to some end. 4. Jackal Someone who serves another menially or to unsavory ends, or abases oneself, is sometimes referred to as a jackal. 5. Wolf Lecherous or sexually aggressive behavior in men is often compared to the predatory nature of a wolf. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:What Is Irony? (With Examples)List of 50 Great Word Games for Kids and Adults"Wracking" or "Racking" Your Brain?
Friday, November 22, 2019
Nanorobotics in Medicine Essay Example | Topics and Well Written Essays - 1000 words
Nanorobotics in Medicine - Essay Example The very advantages of such reduced size are the high degree of precision and control on the end product. Therefore, what cannot be reached or manipulated in the past due to space and size restrictions can now be easily accessed and operate on through appropriate miniature tools (Cavalcanti 1, Martinac and Metelko 1). Not only telecommunications and materials science are experiencing the excitement in this new technology. The world of medicine is said to be one of those that will greatly benefit from nanotechnology. Experts clearly see the impact of this technology in the practice of medicine. In fact, funds have been flowing towards this area recently. In the US alone, according to Freitas (1) more than $500 million was allocated for nanotechnology research and development in 2002, $849 million in 2004 and reached $1 billion in 2006. In Europe, the European Commission apportioned 1.3 billion euros for nanotechnology R&D for 2003-2006. Furthermore, biomedical nanoscale applications were projected to have a 35% per year growth rate (Freitas 1). Due to the great interest in application of nanotechnology in medicine, a new field of science emerged and called nanomedicine. Nanomedicine is defined as the utilization of the knowledge of molecular characteristics of the human body for the diagnosis, tre atment, prevention, relief, improvement of pains, injuries and diseases. Frontiers in nanomedicine include three main categories. These are nanoscale structured materials or nanodevices, engineered microorganisms and nanorobots (Martinac and Metelko 2). Nanoscale structured materials or nanodevices are microscopic devices that can be used in implants or for delivering drugs to specific sites. Examples of nanodevices are nanopores which can contain large amounts of drugs or enzymes for controlled release using the very high surface area and size of the pores. Engineered microorganisms include bacteria and macrophages that can produce enzymes or perform new beneficial functions. Expectations are high in the branch of medical nanorobotics (Martinac and Metelko 2). Nanorobots are envisioned to offer advances through miniaturization of electronic medical devices by recreating naturally existing models such as those of bacteria and viruses. This entails fusing microelectronics and modified microorganisms to develop new artificial biological devices or engineer ing microelectronics alone that can perform specified tasks inside the human body (Freitas 9). Just like every normal machine or tool, nanorobotics are envisioned to be built from scratch although in microscopic proportions. Therefore, there is a need to design basic parts and components with minimum specifications and but with more than enough functionality. In other words, the first objective is to manufacture nanobearings and nanogears which will provide the above capabilities. Overlap-repulsion bearing designs by Drexler and Merkle pioneered these efforts (Freitas 10). A functioning nanorobot is seen to have molecular sorting rotors and a robotic arm. The latter is also called a telescopic manipulator. The exterior must contain or be made up of materials like glycocalyx that do not react or prevent absorption of blood materials such as fibrinogen. These components are also placed to provide biocompatibility and prevent immune system reactions. In addition, chemotactic sensors, molecules with specific binding
Wednesday, November 20, 2019
Management Essay Example | Topics and Well Written Essays - 2500 words - 10
Management - Essay Example This research paper analysis the changes that have occurred in the Norse Skag Company from the perspective of organizational design, on the basis of the nine parameters that have been identified by Graetz et al (2002). The organizational changes in Norse Skag are divided into those that deal with structural realignments or changes, changes to the internal processes which include the acquisition of new IT technologies and the introduction of improved HR policies, as well as the boundaries changes that have taken place, whereby the company has outsourced/sold off some of its subsidiary activities in order to focus more effectively on its target area of newsprint production. In an intensely competitive global economy, these changes have been helping the Company to continue to retain a competitive advantage in the global marketplace. The Norse Skag Company started off as a local company producing newsprint in the Norweigan area, however it has now diversified into 15 countries in 5 continents. While it was originally a producer of a variety of forest products, it has now streamlined its operations so that 95% of its revenue is accrued from the production of paper on a global scale (www.report.huginonline.com). During this process of transformation, the Company has undergone several changes, wherein old and established practices have needed to be revamped in order to give way to new ideas and practices. In response to the financial pressures that have been created by globalization, the Company has undergone a transformation in organizational design. In his article on building new organizations, Senge (1990) points out that in an increasingly dynamic, interdependent and unpredictable world, it is vital that an organization is a learning organization if it is to survive and maintain a competitive advantage. A learning organization is one where two kinds of learning take place ââ¬â generative learning which is about creating, as well as adaptive
Monday, November 18, 2019
Children and video games Essay Example | Topics and Well Written Essays - 500 words
Children and video games - Essay Example The violent content of video games is the cause of the negative influence they have on children. This makes children to develop aggressive behavior, including vengeance. Violent games provoke social exclusion of children, as they will not spare time for homework and interaction with friends. This also affects their health negatively. Children spend more time at home. Video games do not inculcate positive social values in children Video games do not encourage negotiations and nonviolent solutions in children.Video games portray women as weaker sex and sexually provocative. Video games make children live in a fantasy world and they do not think about their future.Children might fail to do their assignments, thus become lazy, and develop issues with teachers in school.Video games result in poor academic performance, due to their addictive nature.Video games might lead to impulsive behavior and concentration challenges. Video games require skills and tactics to play, thus develops childââ¬â¢s brain. Mental skills such as problem-solving, critical thinking, fine motor, and spatia. If a parent plays with the child, they bond more.Video games increases interactivity and creativity in children. Video games enhance self-esteem and confidence.Playing as a group boosts coordination in children.Since video games have considerable benefits, if allowed they should be controlled.Provide a variety of entertainment to children to avoid addiction to video games.Regulate the amount of time children play video games.
Saturday, November 16, 2019
Advertising Influences Purchasing Decisions Of Students Marketing Essay
Advertising Influences Purchasing Decisions Of Students Marketing Essay Total 2010 UK advertising expenditure amounted to 14.5 billion. Of this, more than 80 per cent was spent on display advertising in the press, broadcast, print and outdoor media. (Source: The Advertising Association) Under the current circumstances, advertising represents one of the major sectors in the economy with millions of workers worldwide. The efficiency of functioning of the economy in general, to a considerable degree, depends on that sector. Advertising accompanies competition between companies and is an essential attribute of the market economy. 1.2 Background Companies need to understand consumer behaviour in order to find the best way on how to shift demand of products in their favour. When companies are able to discover the reasons why consumers make particular purchasing decisions, they can adapt their marketing efforts to better suit the needs of the consumers. Understanding consumer behaviour may result in increased sales and improved profit performance of the organization. Classical microeconomic theories of consumer behaviour have focused on the principles of rational consumer behaviour, which suggests that consumers choice is primarily a matter of personal preferences, whereas utility theory of consumer behaviour maintains that consumer choices reflect their attempt to secure maximum usefulness from their financial resources. Citation! While classical theories still apply in contemporary western societies, the role of mass media, internet and various aspect of modern culture may have fundamentally changed many elements in the understanding of consumer behaviour. Also marketing opportunities available in the digital information age have altered the way how consumer choice is being shaped and used for profit. Advertising is perhaps the first thing that people think about when considering marketing. Companies must do more than make good products they must inform consumers about product benefits and carefully position products in consumers minds. To do this, they must skilfully use the mass-promotion tools of advertising. Advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively. Target audiences are set to focus on different groups: adults, teens, pre-schoolers and other groups. It is essential to become familiar the target market, their habits, behaviours and attitude to advertising in general. It is known that student youth is less conservative in their views and decisions, comparing to others age and social groups. 1.3 Research Aims and Rationale Based on the above information, the main aim of the research is to investigate the extent to which the purchasing decisions of students in the UK are influenced by the advertisement campaigns. During the preparation of the current research paper a questionnaire was carried out among Queen Marys students, which aimed to study their attitude to advertising. Survey sample covered opinions of 20 young people between the ages of 21-24, that is students in their last years of studies. The survey had a probing character and could not represent the aggregate of the student youth population or even more general adult audience with statistical precision. However it offers a clear representation of dominating tendencies in preferences and opinions of the chosen audience, which is the main aim of mass advertising. 1.4 Outline of the Project The second chapter of this project will review the literature, and will focus on the importance of choosing an advertising media. Chapter 3 will introduce research method and procedures. Reasons for specific questions will be considered. Chapter 4 will report and analyse the results of the conducted survey. Finally a conclusion will be made in Chapter 5. It will also include recommendations for further research. Chapter 2: Literature review Advertising is an important means by which economic enterprises communicate with both their current and potential customers. It is often said that to be effective an advertisement must be read, understood, believed, remembered and acted upon (Adcock, Halborg, Ross, 2001) There are five principal ways in which a company can communicate with its markets: Media advertising (commercial television and radio, the press, posters, cinema and direct mail/internet) Public relations activities Selling Merchandising Packaging (Chisnal, 2001) These promotional activities are at the heart of effective marketing strategies. According to Adcock, Halborg, Ross, (2001) advertising strategy consists of two major elements: creating advertising messages and selecting advertising media. The major steps in media selection are: deciding on reach, frequency and impact; choosing among major media types; selecting specific media vehicles; and deciding on media timing. Media planners consider many factors when making their media choices. The media habits of target consumers will affect media choice advertisers look for media that reach target consumers effectively (Kotler, Armstrong, 1997). For example fashions are best advertised in colour magazines while daily newspapers are a first consideration in advertising real estate. Therefore different types of messages may require different media. The major media types are newspapers, television, radio, magazines, outdoor and the Internet. It is important to list advantages and limitations of these mediums, as they will prove to be guidelines in the interpretation of the observed results. For example, newspapers appeal for their timeliness and high believability. However, its audience is relatively small. On the other hand television has good mass market coverage and combines sight, sound and motion but it is quite expensive. Magazines are known for their credibility and prestige. Advantages of outdoor advertising are high repeat exposure and low cost, while lack of creativeness is its limitation (Adcock, Halborg, Ross, 2001). Advertising on the Internet is a growing market; commercials are very flexible and can be viewed anytime. Cost is another major factor in media choice. Whereas television is very expensive, for example, newspaper advertising costs much less. Setting the advertising budget is a complex task. Some critics claim that large consumer packaged-goods firms tend to spend too much on advertising. They claim that the large consumer companies use lots of image advertising without really knowing its effects. They overspend as a form of insurance against not spending enough. (Kotler, Armstrong, 1997) For a long time, television and magazines have dominated in the media mixes of advertisers with other media being neglected (Jobber, 1995). Recently, however, the costs of these media have gone up and audiences have dropped. Advertisers are now increasingly turning to alternative media, such as outdoor advertising or the Internet. The question that concerns companies remains the same: how much effect does advertising spending really has on consumer buying and branding royalty? In order to answer it media impact must be re-examined regularly. Chapter 3: Research Method and Procedure 3.1 Introduction The current research paper is concerned with determining an appropriate media type (medium) which better suits habits and preferences of the observed population. This chapter re Therefore the aim of this chapter is to review the research methods which were used in this project. It is necessary for a researcher to choose a suitable method for the problem. To get a full picture a blend of qualitative and quantative research analysis is recommended. This research will take the following procedure: define the research objectives, develop the research approach and examine the process. 3.2 Research Objectives. This research takes into consideration three main objectives. Firstly, it seeks to determine respondents attitudes to advertising in general. Secondly, it tries to identify students preferences among different types of media. The final objective of the survey is concerned with evaluating the impacts of advertisement campaigns on the purchasing decisions of students in the UK. Research sample Since the population all International Students in London is too big, the sample, that is going to be extracted from the population, are twenty Queen Mary University students doing Pre-Masters foundation Program in 2010-11. The sample technique that is going to be used is a simple random sampling or just random sampling. This method assumes that each unit has exactly the same chance to be selected and used in order to avoid any bias 3.3 Research Approach and Instruments. There are several methods of collecting data for a research. In the current paper the primary data was collected using questionnaires. This method has proved to be efficient way in getting both quantative and qualitative data. The questionnaire (Appendix 1) incorporated both main types of questions which are commonly used in surveys: open-ended questions and closed questions. Open questions are interesting because of the spontaneity and individual flavour of the replies, but frequently it is difficult to compress free answers into a limited number of computer coding. Whereas open questions gave to the research depth and range of information, findings in closed questions provided the research with statistical evidence. 3.4 Process Interviewer was recording all answers verbatim because there is always a danger of interviewer bias through inaccurate recording. In order to make the sampling random, the survey will be conducted in place and at the time when it is highly possible to chose from relatively large number of students 3.4 Specific questions Question 1 and 2 determines Question 3 is marketing question Questions 4 and 5 attempts to Questions 6 to 8 looks at In giving an answer to the question 1: What is your attitude to advertising in general? respondents had a considerable freedom in phrasing an answer, which may be lengthy and detailed, and in his or her own words. In the question 3 respondents were able to choose from a range of possible answers. The simple follow up question invited to give a more detailed explanation on the subject. Questions 4 to 8 were closed type questions, which call strictly limited responses. The respondents were offered a choice of alternative replies from which he or she was expected to select an answer corresponding to his or her personal views on a particular subject. The research used simple binary questions requiring yes or no answer. 3.5 Summary The results of this process will appear and be analysed in the next chapter. Chapter 4: Results 4.1 Introduction This project sought to examine exposure to advertising media among students and find out to what extent advertising influences their purchasing decisions. To achieve the research projects aim and rationale, a questionnaire was utilized as stated in the previous chapter. The following section will present and analyse results (see Appendix 2) of this survey. 4.2 Findings. Part 1 As shown in Figure 1, the largest proportion of respondents prefers television, whereas magazines took the second place. The results also indicate that the Internet is the third most popular media, while newspaper and outdoor advertising share the fourth place. The percentages indicate the proportion of total votes students gave to a specific media. Respondents could make multiple choices in this question. From the qualitative data, the popularity of television was not a surprise as it combines sight, sound and motion. It was described by respondents as the most effective and the best medium for advertising. Its advantage lies in broad mass market coverage. It is believed that magazines appeal to students for their credibility and prestige; long life and good secondary readership (Adcock, Halborg and Ross, 2001). Students explained that it is good for fashion, and pictures of movie stars make it attractive. Outdoor media was described as the most creative and eye catching. It is interesting to note that on the contrary (Ibid) mentioned little creativity as a negative side of this type of media. Newspapers appeal for its timeliness and high believability (Ibid). It is noted that they are popular among respondents who spend a lot of time travelling. Internet advertising is a relatively new media type. However, the number of its admirers grows. It can be partly explained by the growing popularity of online shopping. Another advantage is that it has no time limitation and can be viewed day and night. However, respondents mentioned spam as its negative point. Radio came last, probably due to its disadvantages, being that it has fleeting exposure and encourages lack of concentration. 4.2 Finding. Part 2 The figure 2 below shows responses to questions 1-2 and 4-8. The bar chart clearly shows students opinions on specific subjects. The majority of students have a positive attitude to advertising and commonly cite its informative function. In other words it creates awareness of products. It is noted that some students see the artistic value in commercials. Advertising creates awareness, so it is no wonder that majority (65%) prefer advertised products over unadvertised (question 4). However, there is a strong opinion that quality products do not need advertising. There have been quite a few commercials that state that a product of their company is better than the competitors product. The results show that the vast majority of respondents do not believe those commercials. Therefore, might be a good idea for companies not to employ such advertising strategies. Slightly more than a half of respondent believe that commercials help them to make a better purchase. It is noted that consumers are better off when exposed to some information about the product before buying it. However 45% prefer to do their own research about the product. Answers to the question 7 clearly show the power of advertising. Eighty five per cent of students wanted to try something just because they saw it in a commercial. It is noted, that respondents were curious and wanted try a product to see whether it was as good as the commercial said it was. It is important to note that 70% of respondents sometimes sing songs from commercials. This may work as an indicator for companies that adding an appealing tune to a commercial can increase sales. 4.3 Summary The results have helped to reach the objectives of this research. This chapter has attempted to compare findings with description of Adcock, Halborg and Ross, (2001). Summary will appear in the next chapter. Chapter 5: Conclusion Introduction This chapter will summarize the findings of this research project, highlight some of the interesting results, offer practical implications, cite limitations of this project and give suggestions for further research. Summary of Findings and Interesting Findings The purpose of the current study was to identify an advertising media with the largest exposure and find out the effect it has on its target audience. Results were analysed in the previous chapter. Practical implications of this research were also considered. Identifying and understanding the target audience is important for companies who use advertising tools to promote their products. The evidence about students preferences among different media types may help companies to better allocate their advertising space. Results have shown that students have positive attitude towards advertising in general because it carries an informative function, creates awareness and helps them to make a better purchase. Some interesting results were found. For example, an advertising strategy, when a company positions their products as superior to a competitors products proved ineffective as only few students trusted such commercials. Companies may also consider adding appealing songs to their commercials. Limitations of the Research The current study was limited by the size of the sample and imbalance concerning the students country of origin. Since all of the respondents within this project were international students, the findings do not necessarily reflect the habits and opinions of all students. This is important since advertising campaigns usually target the values of the western societies and different cultures may have different attitudes towards advertising. Therefore, it would be important to conduct further research in this area of media influence and involve more respondents from western culture countries. Another limitation is that the questionnaire might have been more complete if it incorporated likelihood scales. Recommendations for further studies This research has raised many questions in need of investigation. The designed questions were not perfect so some other aspects may be needed to investigate what contributes to making a purchasing decision. Some factors examined in this research influence consumers but do not necessarily mean that they will make an actual purchase. For example, further research may investigate what advertising strategies such as verbal or visual elements appeal to consumers. Endnote This project has been concerned with advertisings influence on students purchasing decisions and the research indicates that choosing the correct advertising strategy is a crucial element in an effective marketing strategy. Bibliography Kotler Philip, Armstrong Gary Kotler Philip, Armstrong Gary, Saunders John, Wong Veronica Dennis Adcock, Al Halborg, Caroline Ross Principles and practise of marketing, Fourth edition published 2001. David Jobber, Principles and practice of marketing, 1995 Peter Chisnall, Marketing research, McGraw Hill, 2001 The Advertising Association. www.adassoc.org.uk
Wednesday, November 13, 2019
The Hobbit by JRR Tolkein :: essays research papers
The Hobbit à à à à à This book began with Biblo Baggins smoking a pipe after breakfast. This is one of his favorite things to do and he feels good in doing it. He is middle-aged, and lives in a burrow in the ground. One morning Gandalf, a wizard stops by to talk with Biblo. He tells Biblo that he is looking for someone to go on an adventure with him. Although Biblo is tempted he decides not to go, but invites Gandalf for tea the next morning. The next day Biblo hears his doorbell and he remembers inviting Gandalf for tea, but instead of finding the wizard at the door, he finds 13 dwarves. Thorin son of the dwarf king starts to make a plan on how to regain the treasure stolen by the dragon Smaug. Biblo is shocked that these plans involve him. He then realizes that Gandalf has tricked him by writing on his door that he was a burglar looking for an exciting job. With all the talk of quests and glory Biblo decides to join the group on their adventure. Gandalf reveals a key and a map of th eir journey to the Lonely Mountain. It is there, that Smaug guards the treasure of Thorin's ancestors. à à à à à The journey begins and the group meets at the Green Dragon Inn. From there they travel into the Lone-lands. As heavy rains begin to fall, Biblo sees that Gandalf is missing. When it starts to pour they stop to investigate a light. Their Biblo finds three trolls grumbling about food. Biblo decides to live up to title of burglar and tries to pickpocket one of the trolls. However they quickly catch him. The dwarfs see what's going on and try to save Biblo but all of them except Thorin are caught. Thorin creates a plan to free them but fails. Gandalf returns and keeps the trolls attention till dawn, and then they turn into stone. The group takes the two swords and a knife that the trolls were carrying. à à à à à The travelers come across the Secret Valley. There they stop at Elrond's Last Homely House. Elrond tells them the only way to use the key that Thorin has is to wait where the thrush knocks and the setting sun will shine up on the keyhole. The next morning the group heads toward the Misty Mountains. A storm has caused them to look for shelter in a cave.
Monday, November 11, 2019
Am Certain and It Is Certain
Two very specific different messages are conveyed when one says ââ¬Å"l am certainâ⬠versus ââ¬Å"it is certain. When one says ââ¬Å"l am certain,â⬠it is understood by the recipient to mean that the individual is in the highest mental state of being without a doubt. However, this differs from ââ¬Å"It Is certainâ⬠because the word ââ¬Å"Itâ⬠Implies a consensus genteel, an agreement, without a doubt, between many humans In making a knowledge claim. In both cases a knowledge claim Is being made with confidence, but one person's certainty Is based on the Individual's perception, Intuition. Season or emotion, whereas a whole group of mankind making a knowledge claim depends on many different people's perceptions, reasons, and emotions. Since a great number of people consists of many individuals and their unique perceptions, reasons, and emotions, when a knowledge claim is made by all, the claim is transferred from simply a belief to a Justified belief. However, even though the number of people may vary from one to many, we must take into consideration the fact that there are various degrees of certainty.How would one quantify amount of certainty one holds, or be able to create a universal scale for measuring degrees of certainty? Certainty within a people or an individual can have been rooted from many efferent factors, of which one is passionate conviction. The question, addressing passionate conviction, Inquires whether It Is ever sufficient for Justifying knowledge claim. The question Is Implying whether passionate conviction alone, not Including reason, is sufficient for justifying knowledge claims.Passionate conviction that does not take root in reason must be coming from solely the emotional state, which is not sufficient for Justifying knowledge in most cases because further evidence should be presented and should be able to be agreed upon from one's perception (if possible ND reason. ââ¬Å"l am passionately convinced that daffodi ls bloom in the springtimeâ⬠is a knowledge claim that is based on reason and perception, which fuel the passionate conviction.However, passionate conviction that isn't based on other ways of knowing is usually not sufficient for Justifying claims. However, there are a few instances where passionate convictions may be sufficient for Justifying knowledge. Since passionate conviction Is rooted In emotion, an emotion can dictate your passionate conviction. If I feel empathy for someone being treated abusively, my passionate invention may be enough to Justify my ââ¬Å"knowledgeâ⬠that the other person desires to not De put tongue ten solution.However, tender are, again many Deterrent levels AT passionate conviction. How would you measure the degree of passionate conviction? Furthermore, is one basis for passionate conviction more valuable than another basis for passionate conviction, and does that change the strength of one's passionate conviction? These are a few knowledge i ssues that need to be identified and taken into consideration when deciding whether passionate conviction is sufficient for justifying knowledge.
Saturday, November 9, 2019
Federal Regulation of Sewage essays
Federal Regulation of Sewage essays Federal Regulation of Municipal Solid Waste Landfills Municipal solid waste, MSW, is a term used to refer to a wide variety of waste sources. Generally, solid waste refers to all materials or substances discarded or rejected as being spent, useless or in excess to the owners at the time of such discard or rejection. Waste includes but is not limited to: garbage; refuse; industrial and commercial waste; sludge from air or water control facilities; rubbish; ashes; contained gaseous material; incinerator residue; demolition and construction debris; discarded automobiles and offal. The Environmental Protection Agency, or EPA, chooses to define this term slightly differently depending on the context in which it is being used. In the MSW Settlement Proposal, MSW is defined as "solid waste that is generated primarily by households, but that may include some contribution of wastes from commercial, institutional and industrial sources as well." Solid waste is generally anything discarded with several specific exceptions. Most solid waste, when it goes to a landfill, goes to a Municipal Solid Waste Landfill, MSWLF. A municipal solid waste landfill is defined by law as a discrete area of land or an excavation that receives household waste, and that is not a land application unit, surface impoundment, injection well, or waste pile. Household waste includes any solid waste, including garbage, trash, and septic tank waste, derived from houses, apartments, hotels, motels, campgrounds, and picnic grounds. An MSWLF unit also may receive other types of wastes as defined under Subtitle D of the Resource Conservation and Recovery Act, such as commercial solid waste, non-hazardous sludge, small quantity generator waste and industrial solid waste. Also allowed in municipal solid waste landfills are industrial and commercial non-hazardous process wastes, construction and demolition debris, municipal sludge, and agricultural wastes. In addition, these lan...
Wednesday, November 6, 2019
Get on the Fast Track With These Car Sayings
Get on the Fast Track With These Car Sayings Some people insist its a guy thing- this fascination with cars that starts at a young age and lasts throughout life. You probably know guys who cant stop talking about the features, shape, accessories and safety mechanisms of their favorite vehicles. For some of them, the four-wheel machine becomes a passion- a symbol of success, power or freedom. What is it that makes guys swoon over these expensive contraptions? Perhaps these car quotes can give us insights. Francoise Sagan Money may not buy happiness, but Id rather cry in a Jaguar than on a bus. Anita Clenney All human males were as fascinated with cars as they were with breasts. Marshall McLuhan The car has become the carapace, the protective and aggressive shell, of urban and suburban man. James M. Cain Stealing a mans wife, thats nothing, but stealing his car, thats larceny. Prince Philip When a man opens a car door for his wife, its either a new car or a new wife. Ralph Waldo Emerson The civilized man has built a coach, but has lost the use of his feet. H. G. Wells Every time I see an adult on a bicycle, I no longer despair for the future of the human race. Albert Einstein Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves. Bill Vaughan A real patriot is the fellow who gets a parking ticket and rejoices that the system works. Charles M. Hayes Remember the street car cannot turn out. Dale Earnhardt The winner aint the one with the fastest car; its the one who refuses to lose. Bertrand Russell Its a waste of energy to be angry with a man who behaves badly, just as it is to be angry with a car that wont go. Dr. Laurence J. Peter Going to church does not make you a Christian any more than going to the garage makes you a car. Erma Bombeck Never lend your car to anyone to whom you have given birth. Stephen Wright I replaced the headlights in my car with strobe lights so it looks like Im the only one moving. Rodney Dangerfield My wife wants sex in the back of the car, and she wants me to drive. Mitch Hedberg I know a lot about cars, man. I can look at any cars headlights and tell you exactly which way its coming. E. B. White Everything in life is somewhere else, and you get there in a car. George Bernard Shaw What Englishman will give his mind to politics as long as he can afford to keep a motor car? Bill Watterson Shutting off the thought process is not rejuvenating; the mind is like a car battery - it recharges by running. Budd Schulberg Living with a conscience is like driving a car with the brakes on. Kevin Sinclair There is a clear link between protecting your car and home and protecting your life. So life insurance was a logical addition to the AAs range.
Monday, November 4, 2019
Life in American Culture Personal Statement Example | Topics and Well Written Essays - 750 words
Life in American Culture - Personal Statement Example I shifted from my home country, The Republic of Belarus, to America. The way of living, traditions and values of America were different from my home country. At first, I found it difficult and impossible to adjust there as I was very weak in English. The condition of my written and spoken English may be compared to the situation of mother's English in Amy Tan's novel. As Amy describes it "I can think of no way to describe it other than "broken," as if it were damaged and needed to be fixed, as if it lacked a certain wholeness and soundness" (62). I used to get irritated and annoyed while communicating to friends, teachers and other associates. The difference of language and accent made me feel low and helpless. My social circle was shortened to an extent that I felt isolated and lonely. This was the worst effect of moving from my native land to a new state. Some close associates even gave me their own narratives in my home land in which they told about the difficulties they faced whe n they moved to a new place. These narratives made me more conscious when interacting with other people and they had a negative effect on my interactive cycle as I tried to be more accurate when talking in English, although it was quite impossible for me to do that in the beginning. I used to be a high-spirited and fun loving girl. ... I was somehow compelled to learn English but the great experience of learning other's language was more enjoyable than going out with friends. It was more interesting to express your feelings in a diary or in the college magazine than making fun of others and killing time in watching a movie.The new culture taught me to live with the hardships and discrimination as described by different narratives put by my close aides. These narratives had made me so conscious that before interacting in the new culture I was prepared to have a negative reply. Furthermore the narratives made me shape my identity according to what was required by the people in the new culture. The sense of freedom in this kind of culture made me go taste the feeling of freedom for the first time in my life. In this new culture, I became more independent regarding my dressing, educational selection and job. I had no conservative people around to stop me from wearing any sort of dresses. I was no more bound to wear traditional dress of Belarus. It was a great experience to show your creativity in the selection of clothes. I was also free to choose any subject out of thousands of courses available at different universities in the U.S. Despite of these eases and comforts of independence I soon realized the importance of my homeland and my family. With the passing time I figured out that if I do not find a job I would soon have to leave for Belarus. With this thought I started seeking for a job. This was the first time I tried to take a step alone. I learnt to stand up after falling down. I learnt to achieve and work hard. I started caring about my bills and other expenses. This aspect of living in a new culture
Saturday, November 2, 2019
Benefits Essay Example | Topics and Well Written Essays - 500 words
Benefits - Essay Example Article 14 also addresses the benefits for the disable employees either accidently or permanently. Advantages can be given to the employees who were former to companies died within the time of one year of their resignation and accidental deaths without the negligence are paid even after more than one year resignation from the companies by the employers. This article effects the people who are in job and who are providing jobs. The idea of retirement is a very foremost idea and a mean to retain their efficient employees. This inspiration also develops the loyalty among the employees towards the organizations and sense to remain adheres to employers so that find work-life balance. My view for this discussion is because when the workers feel that employer or the organizationââ¬â¢s management is concerned about their lives on the job and here after i-e after job, they would not be more reluctant to contribute little past of their wages and salaries to the funds created. The retirement benefits include the employees with 20 minimum and 30 maximum years of service credits. For example elaborating the concept of escalation, the employee working in an organization has service credit less than 25 years but more than 20 years qualify the benefits of partial escalation. And the worker with full or more than 25 years of service tenure is a qualified for the advantages of full escalation. Escalation basically is a process in which increment and decline is done in the amount each year in the month of April on the basis of ââ¬Å"cost of livingâ⬠index. Academia can get to know the benefits prevailing regarding the retirement of employees. The basic objective attached to this perspective is to get contribution by the employees and to eliminate reluctance for the contribution made for the funds from the employeesââ¬â¢ salaries. Business world can inculcate this initiative in their employee management programs so that they could increase the performance of the
Subscribe to:
Posts (Atom)