Hypothetical Quantitative Study Essay Example | Topics and Well Written Essays - 500 words

Hypothetical Quantitative Study - Essay Example No indication is given as to whether this change will be a positive or negative one; the alternate hypothesis would be considered correct, or at least fail to be rejected, if parents spend more or less with children (Karp, 1993; Kimball, 2004). Spending consumption is best measured in actual dollars spent by a household. A proposed study would therefore focus on gathering and analyzing such numbers (Simmons, Bickart, and Lynch, 1993). One set of surveys would be sent to households with or without children, asking them to fill out a questionnaire on their spending habits. These questions would ask for the number of children in the household, the average yearly income of the household, the percentage of that income spent on necessities, and the dollar amounts for various categories of luxury spending. An assumption is being made that the change in consumption habits will primarily be either from luxury to necessities or within luxury spending (Ambert, 2001). The second set of surveys w ould be for salespeople to judge the effect the physical presence of a child has on spending. These surveys would be anonymous recordings at the registers of the dollar amount spent and if the consumer was shopping with children.